Pedro Rosas

Creative Lead  ·  Artplan

Pedro Rosas is a Brazilian creative leader and Creative Director at Artplan, with 20+ years of experience in advertising. His work has earned two Cannes Lions Grand Prix, 40 Cannes Lions in total, a Best of Show at The One Show, and awards at D&AD and many more of the world's leading creative festivals.

Nigrum Corpus
Re-Commerce Atacama

Instituto Yduqs / 2026 / Artplan

Nigrum Corpus

A study on the disease affecting most Brazilian doctors: racism. Grand Prix at Cannes Lions.

Vtex / 2025 / Artplan

Re-Commerce Atacama

A platform selling $0 designer clothes discarded in the world's largest open-air landfill, charging only the shipping fee to remove them from there.

Amazonia Alive
Fisherman Storytellers

Vale / 2026 / Artplan

Amazonia Alive

An entertainment, design and experience project celebrating the Amazon and everything we want to preserve. Vale's first-ever Cannes Lion.

Corona / 2025 / Africa

Fisherman Storytellers

During fishing season closures, Corona turned fishermen into cultural tour guides, monetizing their stories when they couldn't fish.

Heinz Hidden Spots
Files of Freedom

Heinz / 2023 / GUT

Heinz Hidden Spots

Solved the ultimate gamer dilemma: how to eat a burger without getting shot in fast-paced multiplayer games with no pause button.

Mercado Livre / 2024 / GUT

Files of Freedom

Mercado Livre launched the Files of Freedom. We released an original chorus and video assets so anyone could make their own FEAT with the queen.

Reviews for Naturalization
Cheering for the Rain

Heinz / 2024 / Africa

Reviews for Naturalization

Restaurant reviews became recommendation letters helping refugees obtain Brazilian citizenship.

Globoplay / 2025 / Artplan

Cheering for the Rain

An activation that used rain forecasts to unlock the Senna por Ayrton documentary for free on Globoplay.

The Odyssey of Wilson
Last Words Coupons

Vivo / 2025 / Africa

The Odyssey of Wilson

A 450-year interactive journey follows Wilson from Cast Away across the oceans, witnessing the transformation of plastic.

Bob's / 2026 / Artplan

Last Words Coupons

In PUBG, the final seconds after an elimination became media: players received Bob's coupons broadcast through the eliminated opponent's microphone.

The Classroom Greenhouse
The Autism Journey

UNICEF / 2026 / Artplan

The Classroom Greenhouse

A classroom transformed into a tropical greenhouse showing how extreme heat can make learning impossible.

Vivo + AMA / 2023 / Africa

The Autism Journey

AI updates communication boards for autistic people, creating personalized images based on their interests.

Brahma Medical Department
Fan Reporters

Brahma / 2023 / Africa

Brahma Medical Department

A Brahma "medical department" at Carnival where football icons treated hangovers with physiotherapy and beer foam.

Guaraná Antarctica / 2024 / Africa

Fan Reporters

Guaraná Antarctica turned Brazilian fans living in Australia into reporters covering the Women's World Cup.

Miles for the People
Foot Type Test Ad

Reclame Aqui / 2019 / Grey Brasil

Miles for the People

A campaign pressuring politicians to return the airline miles accumulated through publicly funded trips to the people.

ASICS / 2017 / Neogama BBH

Foot Type Test Ad

An ASICS print ad using thermochromic ink to reveal your foot type when you stepped on it.

The Contract Translator
Flower of Life

Reclame Aqui / 2019 / Grey Brasil

The Contract Translator

An AI-powered tool that translates legal jargon in contracts into language anyone can understand.

Hospital Hermes Pardini / 2018 / Ogilvy Brasil

Flower of Life

An orchid genetically programmed to bloom once a year, reminding women in the Amazon to get their cervical cancer screening.

Domino's Steady Pizza

Domino's / 2014 / Artplan

Domino's Steady Pizza

A pizza box with a counterweight system that keeps the pizza level throughout delivery.

Various / —

Miscellaneous

Filmes e ativações ao longo dos anos.

Pedro Rosas is a Brazilian creative leader and Creative Director at Artplan, with 20+ years of experience in advertising. His work has earned two Cannes Lions Grand Prix, 40 Cannes Lions in total, a Best of Show at The One Show, and awards at D&AD and many more of the world's leading creative festivals.

Experience

ArtplanCreative Director · Nov 2024 — Atual
AfricaCreative Director · Ago 2022 — Out 2024
GUTAssoc. CD → Creative Director · Jul 2021 — Ago 2022
Crispin Porter BoguskySenior Copywriter · Ago 2019 — Jul 2021
Grey BrasilSenior Copywriter · Jun 2018 — Ago 2019
Ogilvy BrasilCopywriter · Jul 2016 — Dez 2017
BBH GlobalCopywriter · Mar 2015 — Jun 2016
ArtplanCopywriter · Fev 2013 — Mar 2015
Agencies & Start-upsCreative · 2006 — 2012

Clients

Instituto Yduqs
Vale
Vtex
Mercado Livre
Heinz
Corona
Globoplay
Vivo
Bob's
UNICEF
Brahma
Guaraná Antarctica
Reclame Aqui
ASICS
Hospital Hermes Pardini
Domino's
GWM
Renault
Rock in Rio
Movida
Siemens
Activision
Mitsubishi
TIM
Ambev
Call of Duty
Crash Bandicoot
Tony Hawk's Pro Skater

Cannes Lions

40 lions, including two Grand Prix

2026

Grand PrixGlass: The Lions for ChangeNigrum Corpus
SilverIndustry CraftAmazonia Alive
BronzeCreative DataNigrum Corpus
BronzeSocial & CreatorRe-Commerce Atacama

2025

Grand PrixIndustry CraftNigrum Corpus
GoldDesignNigrum Corpus
GoldHealth & WellnessNigrum Corpus
BronzeHealth & WellnessNigrum Corpus
SilverRadioFisherman Storytellers
SilverBrand ExperienceFisherman Storytellers
BronzeEntertainmentCheering for the Rain
BronzeDirectRe-Commerce Atacama
BronzeMediaRe-Commerce Atacama
BronzeDigital CraftThe Odyssey of Wilson
BronzeSustainableSOS BEES

2024

SilverBrand Experience
SilverDirect
BronzeSDG
BronzeSocial & Influencer

2023

GoldRadio
SilverEntertainment for Music
BronzeOutdoor
BronzeHealth & Wellness
BronzeDesign
BronzeBrand Experience
BronzeBrand Experience
BronzeRadio

2022

SilverDirect
SilverMedia
BronzeSocial & Influencer
BronzeBrand Experience

2019

BronzeDirect
BronzePR
BronzeSocial
BronzeBrand Experience
BronzePR

2018

BronzeOutdoor

2017

SilverPromo
BronzePrint and Publishing
BronzeMedia

The One Show

Best of Show & 10 pencils

Best of ShowBest of DisciplineHeinz Hidden Spots
GoldHeinz Hidden Spots
GoldHeinz Hidden Spots
SilverHeinz Hidden Spots
SilverHeinz Hidden Spots
SilverHeinz Hidden Spots
BronzeHeinz Hidden Spots
BronzeHeinz Hidden Spots
BronzeHeinz Hidden Spots
BronzeHeinz Hidden Spots

D&AD

8 pencils

Graphite PencilNigrum Corpus
Graphite PencilNigrum Corpus
Graphite PencilFiles of Freedom
Graphite PencilHeinz Hidden Spots
Wood PencilHeinz Hidden Spots
Wood PencilHeinz Hidden Spots
Wood PencilHeinz Hidden Spots
Wood PencilThe Autism Journey